The Problem:
For years, we’ve been stuck with ethnic wear that’s too loose, too long, and too outdated. You know those so-called ‘free size kurtis’ in every mall that caters to only aunties. The shapeless kurtas that hide everything. The long, loose sleeves, the boring necklines - *yawn*.

The Bindee Revolution:
Bindee is here to fix this. We’re making Indianwear with body-fitting silhouettes, flattering cuts, and cute, sexy details, while still being desi – because you deserve ethnicwear that fits YOU, not your mom’s tailor.